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Live from Hotel Costes

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Watch Your Music is a sound design agency based out of London and Paris, which offers a whole range of customized artistic solutions.

A singular approach which emphasizes an emotional narrative for a deeper consumer experience and which offers a twist on the traditional sound marketing.

A collection consisting of thousands of carefully chosen pieces that range from the beautiful to the bizarre and the iconic to the original and unreleased.

A keen awareness of the challenges of sonic communication.

A service committed to anticipating your needs through respect and dialogue to better handle your expectations and saving you any unnecessary costs.

Professional expertise and know-how based on fifteen years of prestigious partnerships.

An in-depth knowledge of the luxury, fashion and high-end hospitality industries as well as the underground scenes

A pair of precision, expert ears, creators driven by passion for rare and avant-garde music.

An existing team of skilled and creative partners with an array of talents (curators, composers, graphic artists, videographers, psycho-acousticians, DJs, event managers, technicians, developers and coders) who can guarantee consistency as well as relevance for any project

Watch your Music is a sound design agency based out of London and Paris which offers a whole range of artistic and technical solutions – both customized and innovative – that bring an sonic identity to your venue, your brand and your events. Watch your music is for all those who know that having a distinctive sound is essential to the purchasing experience – something that simply cannot be faked for the demanding and hyper-connected modern-day consumer.

Brands must make an impact on the consumer imagination in order to grow, using the right tools to create a unique emotional experience. To express your brand’s uniqueness, Watch Your Music offers a service that takes your brand’s guiding principles and transforms them into music.

Watch Your Music is a creation of Malik Alary and Mathieu Massadian. In 2009, Malik Alary started the sound design agency, la Musique du Faubourg with the help of Stéphane Pompougnac. The agency gained quick critical acclaim while working with several brands like Air France (for its « onboard radio »), l’Hôtel Costes and the Coya group. Mathieu Massadian (Nova Records/Radio Nova) joined the ranks of la Musique du Faubourg in 2015, which became Watch your music in 2016,

a new versatile agency offering specialized but simplified technical solutions adapted especially for new technologies. Run by demanding and knowledgeable music lovers who have worked as djs, programmers and sound illustrators for the past 15 years, Watch your music endeavors to promote quality music.


Once you have approved your exclusive play lists, engineered to work as a whole but adequately diverse to allow notable changes in atmosphere, we’ll play them on your network thanks to our unique audio solution : the WYM app. This autonomous and flexible software allows you to control your playlists and modify them – based on the atmosphere of the space and the time of day – all remotely and in real-time, through the use of a dedicated tablet and a smartphone.
With this easily configurable player, you can choose other playlists, create your own from the existing library, repeat tracks, just let them play or plan a change of mood for a specific moment ahead of time.
Don’t have a lot of time? We can program a relevant music rotation based on the time and location with tracks that you have already approved. We’ll also provide regular updates of the music database to include the most recent trends.

  • Hotel Costes

    Hotel Costes

    Création de l’univers sonore, direction artistique, programmation de la Radio Costes et des playlists Apple Music et Spotify

  • Sketch (Londres)

    Sketch (Londres)

    Sound design, programmation DJ & direction artistique des évènements

  • Chiltern Fire House

    Chiltern Fire House

    DJ Set (Residence hebdomadaire)

  • Fauchon, l

    Fauchon, l'Hôtel

    Habillage sonore et direction artistique

  • Girafe


    Sound design & direction artistique du restaurant.

  • Bankside


    Sound design de l'hôtel

  • Air France

    Air France

    Playlists pour une radio ``on board``.

  • Sexy Fish (Londres)

    Sexy Fish (Londres)

    Sound design & direction artistique.

  • Annabel


    Habillage sonore & direction artistique

  • Domaine des Étangs

    Domaine des Étangs

    Design sonore et direction artistique

  • LouLou


    Sound design du restaurant

  • Monsieur Bleu

    Monsieur Bleu

    Sound design et direction artistique

  • Blanchette London

    Blanchette London

    Création de l’univers sonore & direction artistique. DJ Set (Résidence Mensuelle). Étude acoustique & mise en place de l’équipement audio.

  • Balthazar


    Sound design du restaurant

  • Sensi Group Barcelona

    Sensi Group Barcelona

    Marketing sonore des restaurants

  • Le Flandrin

    Le Flandrin

    Conception de playlists pour le restaurant

  • Monkey Club

    Monkey Club

    Habillage musical du restaurant

  • J. Sheekey Atlantic Bar

    J. Sheekey Atlantic Bar

    Direction artistique et design sonore

  • Kong


    Sound design.

  • Champeaux


    Sound design du restaurant.

  • Salt Yard Group

    Salt Yard Group

    Sound design et direction artistique des entités du groupe.

  • Kemia Bar

    Kemia Bar

    Sound design & direction artistique

  • Gallery @ Sketch

    Gallery @ Sketch

    Sound Design & direction artistique et programmation live

  • Gagosian gallery

    Gagosian gallery

    DJ : Soirée de clôture dans le cadre de la Frieze Art Fair

  • Derrière


    Sound design du restaurant.

  • Bafta


    Direction artistique des évènements.

  • Art club London

    Art club London

    DJ Set (Residence Bimensuelle)

  • Another Magazine

    Another Magazine

    Direction artistique dans le cadre de la London Fashion Week @Fondazione Prada.

  • Andy Walhoo

    Andy Walhoo

    Sound design & programmation live du bar.

  • Le Double Club de la Fondazione Prada (Londres)

    Le Double Club de la Fondazione Prada (Londres)

    Sound design & direction artistique des évènements privés du restaurant, bar et club.

  • Nira Alpina

    Nira Alpina

    Création de l’univers sonore & direction artistique.

  • Le china

    Le china

    Création de l’univers sonore & direction artistique.

  • Nira Montana

    Nira Montana

    Sound design.

  • Chez Janou

    Chez Janou

    Sound design.

  • Le Petit Italien

    Le Petit Italien

    Sound design.

  • Le Petit Marché

    Le Petit Marché

    Sound design.

  • Mont Royal

    Mont Royal

    Création de l'univers sonore

  • Seven Hotel

    Seven Hotel

    Création de la playlist de l'hôtel

  • Shanti Maurice

    Shanti Maurice

    Identité sonore du resort

  • Oklava


    Conception de la musique du restaurant

  • Le Morgane Hotel

    Le Morgane Hotel

    Réalisation de la playlist de l'hôtel, direction artistique de l'ambiance musicale

  • Good Regen

    Good Regen

    Conception de l'identité sonore